• Purpose: Ecozaar is a leading D2C platform focused on accelerating India's transition to sustainable mobility. Our editorial policy governs all content we create or publish across the website, app, social media, campaigns, and external publications.
• Scope: The policy applies to marketing content, blogs, research, listings, explainers, videos, audio content, and any material published or endorsed in Ecozaar's name.
• Objective: To build a trustworthy, factual, and responsible information ecosystem that helps users make informed EV and clean-mobility decisions while strengthening Ecozaar's reputation as a credible industry voice.
• Responsibility: Because our content often influences financial choices, policy understanding, and product decisions, we follow strict standards of factual accuracy, editorial integrity, and consumer responsibility.

• Marketing & Promotional Content: Website copy, landing pages, campaigns, offers, emailers, social posts, and internal/external brand communication created by Ecozaar's marketing and content teams, sometimes in partnership with agencies or collaborators.
• Informational / SEO-driven Content: Product pages, comparison blogs, EV listings, service centre directories, and other content aimed at helping users discover products and understand their benefits while also improving search visibility and user experience.
• News, Media & PR: Press releases, feature stories, opinion pieces, and quotes provided to or published by media houses, journals, and online platforms. All information in these must be timely, factual, and accurately represent Ecozaar.
• Industry Research & Thought Leadership: Whitepapers, reports, industry explainers, and statistical overviews created by Ecozaar for professionals, businesses, and policymakers, anchored in verified data and credible sources.
• Audio, Video & Digital Media: Podcasts, interviews, webinars, and video explainers in which Ecozaar features or participates. Any numbers on pricing, subsidies, or benefits must be fact-checked and valid at the time of recording.
• Partnerships, Collaborations & Cross-Promotions: Co-branded content, joint campaigns, guest interviews, and partner spotlights. While partners may share inputs, Ecozaar retains full editorial control over final messaging and data accuracy wherever Ecozaar is mentioned.

Ecozaar aims to be one of the most trusted and widely cited voices in India's sustainable mobility ecosystem. Our editorial vision is to create content that serves customers, partners, and the larger industry with depth, clarity, and integrity.

To achieve this vision, we follow four core editorial pillars:

• High Quality: Every piece of content must be accurate, well-structured, easy to understand, and free of factual or grammatical errors, so it can be trusted and shared by diverse audiences.
• Consistency: Ecozaar's tone remains engaging yet informative across all channels, making complex topics simple without diluting nuance or clarity.
• Relevance: Content should address real user questions, market needs, and current trends around EVs, finance, and policy so that it feels timely and practically useful.
• Reliability: Every statement, statistic, and figure must be based on credible and traceable sources. Outdated or incorrect information should be corrected, updated, or retracted promptly.

• Author / Authorship: Direct contributors responsible for the primary content. Authors must ensure factual accuracy, original writing, and adherence to Ecozaar's editorial, legal, and YMYL (Your Money Your Life) standards.
• Corresponding Author: Internal collaborators or team members who support with research, data collection, editing, or clarifications. They help maintain accuracy and completeness.
• Contributor / External Author: Guest writers, freelancers, or domain experts publishing with Ecozaar. All external contributions must align with Ecozaar's guidelines and undergo review before approval.
• Editorial Review: All submissions—internal or external—are reviewed for tone, originality, structure, factual correctness, and compliance with legal and ethical norms before they move forward.
• Corrections & Credits: In case of factual or ethical concerns, Ecozaar may revise, correct, or—where necessary—withdraw or reassign authorship credits to preserve security, trust, and editorial integrity.

• Every article, blog, listing, or media post is reviewed by the editorial team to ensure truthfulness, completeness, and YMYL compliance before publication.
• Data such as vehicle pricing, subsidies, interest rates, EMI structures, total cost of ownership, and government schemes must be verified using reliable sources (e.g., official government portals like MoRTH, Vahan, FAME-II; OEM websites; and partner pages).
• Premium and reputable publications are preferred as secondary sources, and other outlets are used only where contextually appropriate and legitimate.
• All product pricing, finance offers, and subsidy-related information should be as up to date as possible at the time of publishing, with date/context mentioned where relevant.
• Your Money Your Life (YMYL): Any content involving user finances, government schemes, or formal policies must be especially careful. No speculative, misleading, or incorrect numbers—especially around pricing, savings, interest rates, or subsidies—may be published.

• Ecozaar's brand voice is human, factual, and responsible. We speak with clarity and empathy while staying grounded in data and facts.
• As a D2C brand, we balance approachability with authority: we simplify complex EV and mobility topics without exaggeration, emotional manipulation, or sensationalism.
• Our tone is designed for a diverse Indian audience—from first-time EV buyers to researchers and professionals—so jargon is minimised and concepts are explained in plain language.
• Content should help readers feel confident and optimistic about clean mobility while enabling sound, financially responsible decisions.

• Ecozaar's editorial operations follow strict journalistic and professional ethics. Plagiarism or unauthorised reproduction of content is strictly prohibited.
• Where content is repurposed, summarised, or adapted from other sources, appropriate attribution is mandatory and the original source must be cited clearly.
• All published content must remain non-partisan, objective, and data-backed. Personal bias, partisan positioning, or unverified opinions should not influence how information is presented.
• Writers covering financial, policy, or government-related topics must rely on traceable, legitimate sources so that every claim, quote, and reference can be validated.
• Corrections, updates, and clarifications should be made visible wherever necessary to maintain transparency and reader trust.

• Ecozaar allows the use of AI tools to assist in content creation but never to fully replace human authorship or accountability.
• Acceptable AI use includes grammar correction, rephrasing, summarisation, idea generation, and removal of redundancy. Final content must always be thoughtfully reviewed and rewritten by a human author.
• 100% AI-generated content is not allowed on Ecozaar's primary platforms (website, blog, social channels, etc.). AI-generated elements such as snippets, captions, or visuals must undergo human review for factual, contextual, and tonal accuracy.
• Purely automated content is avoided due to its limitations in nuance, empathy, and reliability, and because it may violate our editorial pillars of quality, reliability, and responsibility.
• AI is a tool to support creativity and productivity—not a substitute for human judgment, especially in YMYL contexts where inaccuracies can mislead or harm consumers.

Ecozaar upholds complete editorial independence and transparency in all forms of content creation and partnership. A conflict of interest arises when personal, financial, or external relationships could compromise—or appear to compromise—the fairness, accuracy, or objectivity of Ecozaar's content.

Contributors must disclose potential conflicts, including but not limited to:

• Ownership stakes or investments in EV, automotive, or green technology companies discussed in Ecozaar content.
• Employment, consultancy, advisory roles, or board memberships with industry entities, partners, or competitors.
• Receipt of gifts, loans, discounts, or financial incentives that might influence editorial judgment.
• Personal or professional relationships with individuals or organisations featured or evaluated in content.
• Any work with Ecozaar's competitors, including moonlighting that overlaps thematically with Ecozaar's subject areas.

• Disclosures should be made to the Editorial Lead or Managing Editor before work is commissioned or published.
• If a conflict is discovered after publication, Ecozaar may review and, if necessary, update, modify, or remove the content.
• Ecozaar retains final editorial authority over all content, regardless of sponsorship, partnership, or brand association.
• Editors may refuse, revise, or reassign work that presents a conflict of interest or risks undermining Ecozaar's integrity.
• Authors and reviewers may not evaluate or write about products or organisations in which they hold a direct financial interest or a close personal relationship.
• Commercial collaborations may influence topic selection but never editorial conclusions. Recommendations are grounded in product performance, user value, and factual analysis—not in commercial gain.