Wheels of Fortune: The Electric Scooter Boom in India

It comes as no surprise that in the wake of climate-oriented decision-making, more and more vehicles on the Indian streets are being replaced with greener alternatives. Scooters are no exception to this gradual shift. This shift has been aided by young India’s interrogation of the current transport systems and the market’s response. From ease of access, charging, mobility, and comfort – the Electric Scooter has arrived in full swing and is here to stay.

Ultimately, the decision is made in the conscience of the consumer and the variables are plenty. This article explains how trends are skewing green towards EV two-wheelers and why. To that end, here are a few reasons why young India is enthusiastically rallying behind the Electric Scooter.

The Future is Green

India is moving towards the Electric Scooter at a firm pace. In 2023, electric scooters accounted for 13% of total scooter sales in India and this growing rate is projected to rise substantially, reaching 75% by 2030[1]. With such a stronghold on the market share of total scooters, Indian roads and gullies are soon to be full of gliding, smooth green alternatives that leave their mark in spirit rather than smog.

Market Makes Certain

As riders are demanding solutions that are compatible with their lives, the market is responding with an array of electric two-wheelers that are Indian lifestyle-friendly. In fact, the Indian electric scooter market is projected to grow from USD 950.40 million in 2023 to USD 13,089.0 million by 2032, exhibiting a compound annual growth rate (CAGR) of 33.25% during the forecast period.[2] CAGR is an efficient metric for overall market growth and illustrates just how widely the scope of a certain category is growing. This is measured by taking a macroscopic view of an industry inside of a region. In India, adoption is already on the rise and so are the options. From robust design to impressive optics, the Electric Scooter category now offers wider options that suit the user.

India is Leading the Global Curve

When innovation is at stake, India is usually quick to respond. The government has encouraged adoption in India and market leaders like Ola and Aether have already taken the leap with their EV offerings. With several players at the forefront of innovative Electric Scooters, India has quickly grown to become the world’s fastest-growing electric vehicle market, with more than 90% of its 2.3 million EVs being two or three-wheelers.[3] Users that make the switch report a smoother ride, and a cost-effective return in the longer run.

Ease of Access is Growing Everyday[4]

With a rise in charging points and access to economical payment plans, the Electric Scooter is becoming the go-to choice for a new user looking to make their first purchase in the two-wheeler space. The youth values design as it does access and the leading players are sure to offer both in tandem, a meaningful combination for the average Indian opening doors to new offerings. New plans have already been made by the government to subsidize the opening of charging stations. The government’s encouragement has been instrumental in catapulting India to the frontlines of EV growth around the world. As the market expands, India is sure to ride out to the front.

In conclusion

The combination of demand and supply, aided by the government’s crucial interventions to make ease of access available, have proven to be great news for Electric Scooters in India. The category is undeniably swerving into a rising tide of growth. Users, in response, have been keen to adopt based on the EV’s offerings, a smoother riding experience, cost-effective products, and upscale design. In India, the wheels of fortune are skewing green and the Electric Scooter boom is on the up and up.

[1] https://www.statista.com/statistics/1386147/india-electric-scooter-penetration-rate/#:~:text=Electric%20scooter%20penetration%20rate%20India%20FY%202023%2D2030&text=In%20financial%20year%202023%2C%20the,the%20level%20to%2075%20percent.

[2] https://www.marketresearchfuture.com/reports/india-electric-scooter-market-12441#:~:text=The%20Market%20Size%20was%20valued%20at%20USD,during%20the%20forecast%20period%20(2024%20%2D%202032).

[3] https://apnews.com/article/electric-vehicles-india-boom-rickshaws-55e7ed315fc41d0ba56461386ad44a4b?

[4] https://www.barchart.com/story/news/12288892/india-electric-scooter-market-size-share-cost-structure-analysis-and-forecast-to-2030

Tanushree is a dynamic business strategist with a knack for driving innovation in startups, especially in Fintech and Edtech. With 9 years of work-ex, an IT engineer from MIT Pune, and a MBA from IIM Bangalore (Marketing & Business Strategy), she’s got the mix of analytical thinking and creative problem-solving.

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