EVs Are Going Mainstream in India

– Big auto brands like Tata Motors, Ather, Ola Electric, Audi, and Mercedes-Benz are aggressively marketing EVs.

– Big auto brands like

Tata Motors, Ather, Ola Electric, Audi, and Mercedes-Benz

Who’s Buying EVs in India?

– Early adopters: Tech-savvy, eco-conscious, urban professionals.

–

: Tech-savvy, eco-conscious, urban professionals.

Education is the New Marketing

– EV ads are not just product-centric—they focus on educating consumers.

– EV ads are not just product-centric—they focus on

.

From Digital to Television

– Tata, Ather, Mercedes-Benz moved from digital-first to TV & print for mass awareness.

– Tata, Ather, Mercedes-Benz moved from digital-first to TV & print for

.

Power of Word-of-Mouth

– EV customers are becoming organic brand ambassadors.

– EV customers are becoming

.

Sampling Still a Hurdle

– Test rides are key to conversion—Ather and Ola offer experiential rides in multiple cities.

–

are key to conversion—Ather and Ola offer experiential rides in multiple cities.

Marketing Gaps & Future Outlook

– No Flipkart-style category builder yet in EVs—opportunity exists.

–

in EVs—opportunity exists.